What is Projection Mapping?

Projection mapping is the process by which photos or digital images are projected onto any type of service. This process differs from typical projection endeavors, which must be performed by projecting images onto a flat, preferably white surface like a screen. Projection mapping enables photos or images to be shared on various surfaces containing different colored backdrops.

The Process:

Successful projection mapping is performed in accordance with several steps including:

Designating A Backdrop

First, concerned parties will need to choose the specific backdrop they wish to project intended images onto.

Sketch Intended Image

Once a particular backdrop has been identified, the images to be projected must be sketched. Preliminary sketches enable the creators to establish important principles such as how large the projected image should be in relation to the backdrop.

Create The Specific Images

Once the sketches are made to meet specifications, the actual creation can take place.

Mapping

When the backdrop and intended images are established, the actual mapping begins. The mapped images are usually transported through a projector. However, designs are typically made on a computer utilizing mapping software.

Presentation

Once the previous steps are completed, the actual mapping process can commence using tools like projectors and cameras.

Common Usages:

Projection mapping is performed by a variety of industries including but not limited to:

1. Advertising
2. Entertainment Business
3. Retail Promotions
4. Corporate Presentations
5. The Artistic World

Importance Of Projection Mapping In Corporate Conferences:

In addition to the preceding industries, projection mapping has become an integral component of many large gatherings like industry conferences for a variety of important reasons such as:

Information Disseminating

Attendance at many corporate conferences is often in the hundreds, potentially thousands of people. That said, attendees are present to collect critical information and exchange ideas. Projection mapping makes said processes much easier. The creation of a viewable presentation often proves much more fruitful than creating lengthy information packets.

Interest Stimulation

When corporate information is disseminated in a ho-hum manner, people might not be receptive to absorbing said material. However, creatively-engineered projection maps provide a unique method of getting a particular message out. Such presentations are typically unique, memorable and create a significant amount of buzz.

The Digital Age

Industry insiders opine that people are more apt to respond to trends associated with the evolving digital age. Many people, including those in the corporate world, spend countless hours on computers and mobile phones. Ergo, said individuals understand the power of images and presentations.

Contacting Us:

Individuals interested in creating a projection mapping project for their personal or business use are encouraged to contact ShowTech productions. Our company possesses the tools necessary to create a production using 2D or 3D mapping for projection on just about any surface or backdrop.